Experience the unique sauna culture yourself up close – this is possible at aquanale 2023. For the coming edition, the leading trade fair has entered into a strategic partnership with the association of the Finnish sauna industry, "Sauna from Finland".

The cooperation means that participating companies from Finland will benefit from additional visibility and support for their own export efforts in their own special section. With a broad programme, the initiative also helps aquanale visitors become more familiar with authentic, Finnish sauna culture.

Network and relax in the lounge

The heart of the special section organised by "Sauna from Finland" is a lounge as a central networking and relaxation area. "Visit Finland", with the theme "Travel & Sauna Destination Finland", will be among the members and partners of the network presenting their products and services around the lounge area. The pavilion thereby reflects the values of the Finnish sauna experience – with natural materials, greenery and a clear focus on sustainability.

A "Guided Sauna Tour" will also take place twice a day to give interested visitors an opportunity to discover more about Finnish sauna practices and the manufacturers’ products. The tour will finish at the Sauna Truck in the outdoor area between Halls 7 and 8, where “löyly” – the traditional Finnish method of throwing water onto hot rocks to create steam – can be tried out, making for a relaxing sauna experience amidst the hustle and bustle of the trade fair. Each day, the programme in the lounge will feature a different additional theme related to the Finnish way of life.