Tartu, Estonia – 15.09.2025 – HUUM, the Estonian sauna innovator known for its minimalist design and high-performance electric heaters, is proud to announce a major milestone in its international growth: the first container shipment of HUUM electric sauna heaters and control systems is now on its way to Japan.
HUUM has already established a strong presence in Japan with its wood-burning heaters. Building on this success, the company is now introducing its full range of electric sauna heaters and advanced control systems to the discerning Japanese market.
“This expansion is the result of extensive planning and close collaboration with our local partners,” said Taivo Miilmaa, Export Manager at HUUM. “Japan’s appreciation for both craftsmanship and wellness aligns perfectly with our own values. We’re excited to soon bring our electric sauna solutions to more Japanese homes and businesses.”
Establishing a Strong Foothold in Asia
Japan’s thriving sauna culture and growing wellness sector make it a natural fit for HUUM’s blend of tradition and modern innovation. From design-focused urban saunas to luxury wellness retreats, HUUM’s electric heaters and integrated control systems offer exceptional performance and intuitive operation.
Looking Ahead
The first containers are expected to arrive in Japan soon, signaling the next chapter of HUUM’s growth in Asia. With this expanded offering, HUUM is well-positioned to meet the region’s rising demand for premium sauna experiences that honor the art of leil and the spirit of the Estonian sauna tradition.
For inquiries about distribution partnerships or product availability in Japan, please contact:
Taivo Miilmaa
Taivo.Miilmaa@huum.eu
https://huum.eu/
https://huum.jp/
To the press compartment of HUUM OÜ
