Partner Country ITALY
For the first time ever, aquanale will also have a partner country, which in 2011 is Italy. On the one hand, the partner country concept aims to provide detailed knowledge of Italy's swimming pool market, and, on the other, to attract more visitors from the country.
A group of Italian exhibitors plans to take part in the event, for example, and special travel deals that include guided tours of the fair are being offered to visitor groups from Italy.
The partner country concept is being rounded off by the "Special Italy" lectures at the bsw stand and a microsite containing in-depth information on Italy as a wellness location. Last but not least, the Italian trade magazine Piscine Oggi will present the Italian Pool Award at the fair.
